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5 Social Media Tips for Marketing Success

 

As you will know we are great advocates of Social Media and it is a fantastic way of promoting your business.  We’ve been using LinkedIn, Facebook and Twitter for some time now and more recently Google+ and we’ve seen a huge growth in Social Media in that time.  During the last few years we’ve read and discovered for ourselves ways that Social Media can be used to market your business but perhaps the most important thing we have learned is that Social Media is part of a marketing strategy and not the only way you should market your business.  In fact we don’t start to talk about Social media with our Marketing clients until we have put other things into place.  All Social Media is content hungry so having things to talk about is the key to success. So here are 5 ways to use Social Media to support your other marketing.

1.       Post links to your Email Newsletters

Many of the email newsletter systems such as Mail Chimp will enable you to post links to your newsletters on Social Media. You’ve created a lot of content and you should be making the most of it.

 

2.       Write Blogs 

Most Social Media commentators suggest that you should position yourself as an expert in your field. What better way to do this than by writing regular blogs that let people know how much you know about your business.

3.       Publicise your Events.

Social media is a great way to tell people what you are doing in your business. You can promote your events to your connections as well as reminding them that you are running an event.

4.       Develop Relationships

If you attend business networking events as part of your marketing make sure you connect with the people you meet on Social Media.

5.       Find your Ideal Client

Is there someone or a business who would be your dream client? How about using Social Media to make the initial connection?  It can be done and I have heard a number of instances where people have landed the client they always wanted using Social Media.

 

These are just 5 ways to integrate Social media into your marketing campaign.  All of these can be implemented by all businesses. However every business is different and not all platforms will be right for all businesses.  Some businesses will find it easy to find great content while others may need to be more creative.  If you want to set up a Social Media campaign take advantage of our Free What Social Media is right for my business session by contacting us on 01491 412152.

 

Written by Gillian Chappell

 

 

 

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