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5 Tips for Pinterest Success


Like many people I originally thought Pinterest was a great platform for businesses such as florists, photographers and retailers until I started using it. While it is undoubtedly a “No Brainer” for these types of businesses I began to use boards to bookmark useful articles that I found. As I got more into it I added my blogs to boards and was amazed at the web traffic Pinterest began to generate.

To persuade you to give Pinterest a try I thought I would share with you 5 tips that have worked for me.

1.       Make sure you complete your profile as fully as you can

I know this is the number one tip for all social networks but for good reason. If you are pinning great content then people need to know who you are, what you do and most importantly where to find you.

2.       Post regularly

While you probably don’t need to post as regularly as you do on other platforms you do need to post regularly.  While older posts are easy to find on your boards making it great for bloggers posting regularly will keep you in front of your followers.  However a lot of articles I’ve read have advised against posting lots of pins in one go, I’m not sure if this is true as on my personal account I tend to do this a lot as I don’t  use the site every day. It doesn’t seem to have caused problems

3.       Use keywords

Use keywords in your profile, when naming your boards and in the board description. Most importantly make sure that your pins have a good description of what the article is about. If you are pinning from a website don’t assume that the description will be generated automatically, it often isn’t so you may need to add your own before you pin it to a board. Yes that is written from experience.

4.       Install the Pinterest Browser button

While you can copy and paste a weblink to create a board, installing the Pinterest browser button will make things easier.  Once you have installed the button a small “Pin It” button will appear when you hover your mouse over a picture. Clicking on it will generate a pin with the picture you have chosen that you then pin to a board. This doesn’t work on all websites but it does for most. Increasingly websites are adding Pinterest share buttons.  I tend to use this if there isn’t an obvious picture as it will usually generate a choice of images to use.

5.       Use Secret boards

While you need to build up the number of boards on your profile it isn’t a good idea to create boards with just a title or one or two pins. The best thing to do is to create a secret board and add pins to that as you find them. Once you have 4 or 5 pins you can then make the board public.

I hope you find this information useful and that it has encouraged you to investigate Pinterest for your business. If you would like some more detailed help setting up an account or reviewing your existing one please contact me on 01491 524002 or drop me an email. Or you could follow us on Pinterest




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