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Are you sending Christmas Cards this year?

Will you be sending your customers, suppliers and contacts a Christmas card or even a present this year?  The first Christmas we owned our business we sent cards to everyone who came under the aforementioned headings.  Did it help our business?  We’re not sure it did in any discernible way. All it did was add to the pressure of writing and sending cards to more people than normal.  We love Christmas but why make work for yourself? A card lets people know you are thinking of them  but will be thrown out in January and will sit in an office among others during December.  Of course Christmas cards are a wonderful way of letting people know you are thinking of them but if you think they are part of your marketing plan you may need to think again.

It is great to mark the season so we will be wishing our contacts a very genuine Merry Christmas and Happy New Year by email and via Social Media.  We will also be attending as many Living Advent performances in Henley as we can. In fact our sister company thebestofhenleyonthames is sponsoring the performance at Delegate on 20th December. 

We do understand why businesses like to wish people Merry Christmas and Happy New Year so how about these ideas for gifts that leave a more lasting impression.

  •   If you are able to find something that fits your brand it can have great results.  A couple of years ago In A Pickle, a VA sent out small jars of pickle to her clients. A clever idea that got a great reaction.

 

  •  Send something that will be used throughout the year such as a wall planner, calendar, mouse mat or mug.  These will normally be around an office reminding people who you are.

 

  •  Why not leave a supplier a testimonial on a review site or LinkedIn. The new endorsement feature makes this a really simple thing to do.

Finally thank you to all the people who have supported our blog this year by liking, sharing and retweeting.  Have a very Happy Christmas and a peaceful New Year.

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