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Who Follows You

Almost a year ago Twitter made its analytics tool available to all users as well as those who run Twitter ads.  I now regularly access this information to find out what worked and what didn’t. By using this information I’ve changed the times I tweet and paid more attention to the type of Tweet I send.

The home page gives a monthly overview with a summary of my activity in the past 28 days as well as a monthly summary.

The Tweets page lists all of my Tweets with how many impressions and how much engagement they received.

Up until last week the followers’ page just showed a graph showing the growth of my followers over a period of time.

Last week Twitter added more information to this page giving marketers a much better idea of the audience they are reaching. I should add at this point that not all information is available to all accounts; I know I don’t have as much as other users. However the information I am able to access is enough to give me a good idea of how I am doing.

Within the follower tab the default view is an overview of my total number of followers, their interests, gender and the wireless carrier they use to access Twitter. The 3 additional tabs expand this information. To show you what I mean this is a screenshot of my Demographics tab.

 

And this is the Lifestyles tab

 

While all the information is relevant I am particularly interested in the Demographic tab and the interests tab. My analytics show that most of my followers live in the UK and that the main interests of most of them are business and technology related. The good news is that is exactly what I am aiming for.

So how did I manage that?

It is obvious that I tweet about marketing and social media and that I am based in the UK, so I am bound to attract followers with similar profiles and interests.

When it comes to following people I have a very clear idea of the accounts that I want to follow and I spend some time each month actively seeking accounts that match my brief. I get followed by lots of accounts daily but I take the time to look to see if they match my remit. Too many Twitter users are only looking to build a large number of followers and many are now using bots to do this – I hate it and can’t see the value of the practice to anyone. 70,000,000+ followers are only good if you are Katy Perry, it is much better to have a smaller number of followers that you can regularly engage with if you want to succeed on Twitter.

If you would like help using Twitter analytics and other tools to improve your campaign please give me a call.

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