Contact us on

01491 524002

or email us

    

 

Howzat - How Henley Cricket Club built on Ashton Agar's Success

 

 

For the last few years Phil has used his marketing experience to help Henley Cricket Club as a volunteer. In practice this means that he runs the club website and set up a Facebook page and Twitter account for the club. The aim of this was to raise the clubs profile as well as being a source of information for club members and to recruit players at all levels.  Thanks to Phil’s expertise this has been achieved over the last couple of years.

When we work with businesses we encourage them to gain control of their website in order to keep it updated, to build a database and to develop a strategy for Social Media. Phil has done the same for the Cricket Club and boy did it pay off last week! It’s not every day that a player not only gets picked for the Ashes but makes a name for himself as well with his exploits – the only downside was that he played for Australia!

Ashton Agar joined Henley Cricket Club earlier this season as part of a scheme developed by Cricket Australia and Hampshire Cricket Club. He played a warm up game for the club as well as 3 competitive matches in the league. When he was picked for the Australia side last week the club was quickly contacted by various media who wanted to know more about this unknown player.  Once he made a name for himself by breaking cricket record after record the media interest increased. 

By making sure the website was up to date members of the club were easy to find when the media needed people to interview. Social Media came into its own, especially Twitter, leading to on air mentions by Ian Botham on Sky Sports and the club tagged in a Tweet by Piers Morgan. TalkSport and 5Live used Twitter to find out more. The club photographer, Angela Davison had several of her photos used by National newspapers.  A photo taken by a phone and posted to the facebook page was also used by many National newspapers.

It is true that some of the requests were made through contacts of the club. The foundations laid by Phil of an up to date website and a Social Media strategy that was quick to react to the situation were certainly an asset when Henley Cricket Club had their chance to shine and they seized the opportunity.

Comments

Leave a comment

First Name:
Last Name:
Email:
Comment:
Yes, I would like to receive further information from
  Product information and news
  Business opportunity
  Special offers and promotions
  Other