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If a picture paints a 1000 words




If a picture paints a 1000 words heaven knows how much has been said over the last few years on Social Media?  Images get more engagement on Social Media and the rise of visual based social media sites such as Pinterest and Instagram enforces this.  We’ve recently improved our engagement on Facebook by using images where we can and Google+ has moved to the stage where an image is advisable.  So here are our tips for using images for Facebook and Google+

1.       Upload an image and post a link within the description

Perhaps the most important change we have made is to no longer post just a link to a website. We now choose an image and post the link within the description.  If it is a link to our blog we usually use the picture we have selected for our blog.

2.       Choosing images

The most important thing here is to make sure you have permission to use the image you choose.  You cannot just select an image that you like and post it on your page; you could be breaching someone’s copyright.

3.       Build an image bank

To make sure you are authorised to use pictures the best way is to build your own image bank.  You can ask a Photographer or Graphic Designer to help you produce a stock of images.  For example we commissioned the green speech bubble we use for GPC Marketing blogs and add our own text as we require it.

4.       Take your own photos

For the bestofhenleyonthames we are building our own bank of Henley photos. We either use a camera to shoot specific subjects or we snap pictures on our phones if we see something that sparks our interest. Interestingly it is usually the latter that gets most response when we post them.

5.       Protect your rights

If you do use your own photos a good tip is to post at a low resolution. Not only will they be easier to load but they will be harder to reproduce in print should someone try to do that.  You can also use software to mark your name on your photos, this way it may deter someone from using them or make it easier to discover if someone has used your photo without permission.

We would like to thank Patricia Rayner of and Lyn French of for their advice regarding ownership of images.

Written by Gillian Chappell



Lindsay McLoughlin
September 07,2013 06:13 am
This is really helpful. Interesting that your own bank of photos tends to attract the most attention. I will certainly take that suggestion on board. Thank you for sharing your tips.

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