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Have You Booked Your Summer 2015 Holiday Yet


Next summer seems a long way off to me at the moment and although the weather is good the clocks have gone back and the nights are dark.  It seems that some people cope with the long winter ahead by booking their holiday for next summer almost as soon as they return from the previous one. As owners of a villa rental in the Murcia region of Spain we see this happen and we get a flurry of enquiries in September and October. If past years are anything to go by it will quieten down now until the New Year. However people who wish to rent our villa during July and August 2015 may well be too late. We are already booked up for a number of weeks in July and August.

Of course we are chuffed with this but we certainly haven’t been in this position in previous years. So what’s changed?  We have put it down to the testimonials we received from this year’s guests. Now we know the power of recommendation and testimonials to a successful business. We have asked people to leave their comments in a visitor’s book every year we have owned the villa. We’ve used these testimonials on our website and on our Facebook page. The difference this year is that the reviews were written by our guests and submitted to Owners Direct. Obviously the fact that they are great reviews also helps!

We’ve used Owners Direct to advertise our villa since we owned it but we were thrilled when they introduced the facility for guests to leave reviews last year. Having reviews written and verified gives people confidence to book. While all the testimonials on our website are genuine there will always be a suspicion that they aren’t or that we’ve cherry-picked the best ones. If people see a review on a third party website they are more likely to believe that they are real and verified.

People like reviews – in our view sites such as Trip Advisor have revolutionised the hospitality industry. People want to know that you provide a good service or product. They also want reassurance that you and your business are who and what you say you are.  Make sure you ask for testimonials for your business and use them. There are many websites out there that provide a review facility. Do some research to find the ones that will benefit your business.  Don’t forget either that LinkedIn allow you to ask for recommendations and Facebook pages have a ratings facility

If you like the sound of our holiday villa you can check it out on our website and view our listing on Owner’s Direct.

This was written in Novenber 2014. The bookings kept on coming via Owners Direct and Summer 2015 has been our best season so far. Interestingly we started receiving enquiries for Summer 2016 as early as May 2015 giving us hope that 2016 will be just as good.

We know about the power of reviews. If you want advice on how to get them and where to use them contact us on 01491 524002 or use the contact form on this website. We look forward to hearing from you.


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