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The easy way to get more sales

The most important asset of your business is your database. It is a great and simple way to generate business.  If you are new to business or you don't have a database here are a few ways you can use to get started.

Identify your ideal customer - this is a great start but don't get to confined by only adding contacts who fit your criteria.

Get out and meet people - there is a huge choice of business networking events out there. From the structured such as BNI, The Athena Network and WIBN to informal locally run events where you turn up and purchase your own refreshments.  You will pick up business cards at these events which can be a great way to start your database.  A warning, it's good practice to ask the person giving you the card if they mind being added to your list. 

Have a contact us facility on your website - if you have a website make sure people can contact you using it.

Keep a record of customers and enquiries - If you shop online you will always be asked to sign up for a newsletter or offers.  It's easy for even the smallest business to do the same.

These tips are easy to implement and can have a dramatic effect on your business as your database starts to grow.

 

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