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Why Email Newsletters Still Work

 

Last month we bravely made two predictions for marketing in 2016. One of these was that email newsletters will continue to be a great way to reach your existing and potential customers.

Some time ago we advised a local pub owner to start sending email newsletters to his customers on a regular basis. He took our advice and sent regular newsletters were really good with news of the pub and forthcoming events. Shortly before he left the pub he told us that he no longer had to pay to advertise his offers and events as the newsletters were doing this job by themselves.

When you send an email newsletter you know who is going to receive it unlike social media where it is a lottery as to who sees your post, especially on Twitter.

Sending regular email newsletters to your database of existing and potential customers means you are in regular contact with them reminding them that you are there and what you can help them with.

Mothering Sunday is fast approaching. I suspect that the pubs and restaurants that have been sending regular newsletters will be booked up first. I imagine even if they haven’t sent many newsletters a one-off with news of their Mother's Day arrangements will yield results. In fact we were told by a Henley restaurant that a newsletter sent just before Valentine's Day got instant results.

Newsletters keep you in the front of your customer’s minds.

Why not let us help you send an email newsletter? We run two hour bespoke trainings to set you up with a newsletter all ready to go to your contacts.

Next month we are introducing newsletter workshops for groups of business people. The first one is already booked but if you would like to receive news of our next one drop us an email and we’ll let you know the details once they are confirmed.

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