Email newsletters are the easiest and most cost effective way to reach customers and potential customers
The buzz around email newsletters has become stronger lately. To us they never went away.
If you are looking for a way to keep your business in the minds of your customers and to introduce yourself to new ones, in our view they can’t be beaten.
1 Using an email newsletter provider such as MailChimp or Constant Contact makes sending an email newsletter easy.
They look good
You can see who reads, or doesn’t read your newsletter
They help you comply with data protection law
2 How to get email newsletter subscribers
To send an email newsletter you need people to send it to. You do need to follow the UK GDPR and Data Protection Act 2018 to create your database but that isn’t a reason not to send a newsletter.
Ideally you need people to sign up for your newsletter and you need to provide them an easy way to do this. You can
- Share the sign up form on social media
- Create a QR code. MailChimp provides the facility to create one for users.
- You can ask customers to sign up. Check out 2 questions that will transform your marketing for how to do that in a data compliant way.
3 How to create an email newsletter
Email newsletter providers have a choice of standard templates to use, these are great if you are just starting.
You can also create your own template. Not only will it be a design that fits your brand but it will give you a guide for future content. It is good to have an idea of what to send in each newsletter.
Ideas for content could be;
- Your news
- Link to your latest blog
- A testimonial
- A successful social media post repurposed for your newsletter
There is more about creating a template for your content in How to create a successful newsletter.
4 When to send a newsletter
Email newsletters only work if you send them regularly. This could be once a week, monthly or 3 monthly.
- Decide on the frequency of your newsletter
- Mark the date in your calendar and stick to it
Check out our essential tips for effective email newsletters for more ways to manage your newsletters