There are many options for marketing your business but this is our number one tip this Christmas, and at any other time too.
Is your inbox filling up with emails from businesses you use or have used in the past? As Christmas approaches more and more emails are appearing in our inbox with ideas for gifts. Emails work, which is why our inbox is getting so crowded.
This year more than ever businesses need to reach out to customers. Online shopping has grown so much this year and with many shops closed, online is the way many of us will do our Christmas shopping.
The increased pressure on delivery services have meant that requests have been made to shop early to ensure delivery by the big day.
If you are a local business, this doesn’t apply. Now is your chance to remind people that buying local means getting what you want this year, without the stress of worrying if it will arrive on time.
Why not showcase some of your products in a newsletter with details of how to buy.
This time around the Lock down rules are different, some businesses have remained open, others can operate but in a different way. Other businesses have been able to carry on as usual during both lock downs and are providing services that can help others survive. The following suggestions are all great content for your newsletter.
- Are you closed?
- Open for Click And Collect?
- Serving Take Aways?
- Still open and exempt from Lockdown
- Are you able to provide legal, financial or HR advice to help others
- Can your business assist people working from home?
You can find tips for creating effective newsletters here
Creating your own email newsletter is relatively easy and lets you communicate directly with your customers. Send them gift suggestions, notify them when you are open and even tempt them with an offer.